You only get one chance to make a first impression.
Whether that impression is your latest listing or you as an agent, there has never been a better opportunity to use professional video marketing to advance your Real Estate career. From stunning Luxury Listing Videos to professional Agent Introduction Videos or authentic Customer Testimonials, video is the single most effective way to stand out in the saturated industry of real estate. We don’t just produce the video and leave you without a plan. With every agent we work with, we develop a customized video marketing/web marketing strategy that will activate customer referrals, get properties the attention they deserve, and help you get more listings! You have to stand out in today’s market to get noticed. With less than 10% of agents using video to market and grow their business, you have the opportunity to move in front of your competition and get the attention you deserve.
Essential Marketing Videos Every Real Estate Agent Should Create
About Me/Agent Profile Video
The awesome thing about video is that it allows home buyers and sellers to get to know the person behind the screen. People want to work with real people. So tell them a little bit about yourself—your real estate experience, your hobbies, your family, your successes, even a funny story.
Happy, satisfied clients are the best advertisers for your real estate brand. Testimonial videos let home buyers hear it “straight from the horse’s mouth” when it comes to your work ethic and your ability to close efficiently and timely.Obviously, you can’t force a client to give you a testimonial. But if you had a great working relationship and the client was happy with the end result, a quick, authentic testimonial video can go a long way
Listing videos are the bread and butter of real estate video marketing. Showing off the listings you represent in an attractive and engaging video is an effective way to attract new leads. When creating your listing video, think of what makes this property unique or particularly appealing. And don’t be afraid to mix it up. Add a combination of video clips, still photos, and voice narration to keep your audience engaged.
The mantra is true: location is everything. Home buyers are just as interested in the surrounding neighborhood as they are the property. Sell home buyers on their future neighborhood with a quick video tour of local hot spots and beautiful scenery. If you can, add a few testimonials on why this neighborhood is the best neighborhood for new homeowners.